Enforced Intimacy and Reading Room

April 18th, 2013

This #midiblog was originally posted on my Tumblr back in February.

There are few situations like the London Underground where an individual shares the same personal space with others.

In a nightclub or a mosh pit, we come together and share an enclosed space because we wish to. We choose to come together, unified by a common affinity for the artist or a shared desire to groove.

On public transport the only unifying force is a loose desire to get to a series of common destinations on the line. Apart fom that, we have little in common with those with whom we crush and jam up against in a compartment.

As humans we instinctively spread out, seeking our own space but never too far from each other. Enforced intimacy is stressful at the best of times. Think of those awkward elevator silences and you’ll understand.

Some cope by trying to dominate and defend their own personal space while others cope through denial and ‘cocooning’ with noise cancelling headphones.

Add now to this the almost universal usage of mobile devices, phablets and tablets and we add on another need for defensible space – the desire to be far enough away to read our books and newspapers, see our sudoko puzzle or watch a movie.

So with wifi now rolling out in London’s underground, enabling a host of new behaviours, the battle for personal space is about to reach a new intensity. Where we used to have the basic need for breathing room, we now – thanks to devices, connectivity and our addiction to services – have the new need for reading room in our crowded transit systems.

(Not Typing) Talking

December 7th, 2012

The future – or the a version of the future as presented to us by Star Trek, Space 1999 and their equivalents – would see us interact with our computers by talking to them. They would understand, respond in a positive and soothing tone then effortlessly comply with a request to change course, run a query on alien life forms, or perform internal diagnostics.Micro Mini Midi Maxi

How great then, the gap between this vision and our interactions with our present day computers. Most of the planet remains tethered to the keyboard, locked into this paradigm set down by the typewriter, a clumsy 19th century mechanical way of putting ink on paper.

So when Apple brought us the promise of dictation in its latest Mountain Lion update, here was a chance for a sizeable population – not just early adopters – to get a taste of the seamless voice interaction we were promised by the vision of the future.

Micro Mini Midi Maxi

Rather than review its performance (it works fine by the way) I’ll instead share a few thoughts on how it changed my interactions while creating a substantial report for a client .

-first, talking is not typing. Self-evident as it may seem, written words on a word processor offer a chance to delete, rearrange or otherwise tweak or finesse. By contrast, spoken words, once uttered, remain spoken. The part of the brain which connect the brains to the mouth are different from those connecting thoughts to fingers.

-speaking the same words out loud uses a different part of the brain from typing. Typing means ideas go from brain-to-finger-to-screen without being verbalised. Brain-to-mouth-to-screen is a different dynamic which we’ve yet to get used to.

-lastly, we are locked into the paradigm of fingers on keyboards. This is nowhere more evident than when an urgent response is needed to a mail or a skype chat. Yes, it’s easy to double tap a button and dictate, but over 30 years of muscle memory for hitting keys is hard to escape. It becomes the default way I interact.

But now voice recognition is built into every new Apple device – and doubtless in everything else by 2015 – we may yet see a new way of interacting with machines which might even begin to deliver on the futuristic promises of yesterday, and which could transform beyond recognition the power of written communication.

Here’s a couple of other blogs on the same topic

FROM STAR TREK TO SIRI: GIVING YOUR COMPUTER A SAY

Vodafone Australia: Inspired by Star Trek – Part 2

Disclaimer: Nothing in this blog should lead you to believe that I am a Trekkie.

Introduding the #midiblog

October 23rd, 2012

First we had blogging. Then came Twitter and its long-forgotten microblogging contenders such as Jaiku and Pownce. We all know what happened next; Twitter lowered the barriers to self-publishing in every sense, allowing anyone with internet access to share a constant, real-time stream of consciousness.

Yet the real barrier to blogging was less about access to publishing tools and more about thought processes – Twitter actually removed the need to invest any significant thought in the output. The beauty of Twitter is in the immediacy – you can tweet first, think later.

It’s easy to rely on Twitter alone as a convenient curation tool – on average The Sound Horizon sends between 10 and 15 tweets each week with links to articles of interest and relevance to clients. Deep integration with Flipboard, Hootsuite and other tools make it almost instinctive to share when reading. Yet blogging has fallen by the wayside, partially because it’s either too time consuming. We’re not alone – see Simon Kendrick’s thoughts on from last month on the same challenge at Curiously Persistent.

Micro Mini Midi Maxi

So here’s a plan. The midiblog (no ™ or capitalisation in sight) is a halfway house between a tweet and a “proper” blog post. Where punk brought three chords and an attitude, the midiblog will be five ‘grafs and an interlude. Seth Godin can often nail it in three sentences, so there’s a challenge to rise to here. And it should take no more than 20 minutes, minimising impact on the working day and bringing the immediacy and spontaneity of Twitter. It might even be fun!

The advice we provide to clients includes encouraging them to adopt social media, curation and thought leadership as outreach and engagement tools. We’ll be trialling the midiblog ourselves as a way of getting maximum content marketing impact for a minimal investment in time. Let us know how we’re doing.

Dominic Pride, Founder, CEO

[Belated] Happy Birthday TV

June 7th, 2012

[THIS POST WAS ORIGINALLY WRITTEN IN NOVEMBER 2011 AND NOT PUBLISHED DUE TO MAJOR DIGITAL DISTRACTION]

The musty smell, peeling paint and draughty corridors of London’s Alexandra Palace probably offer little more comfort today than they did 75 years ago.

It was here, in the exposed south-east corner of this North London landmark that a handful of engineers, inventors, entrepreneurs and actors gave birth to a business which today generates trillions of revenue, employs millions worldwide and remains the dominant communications method of the modern age. IMG 2844

On November 2, 1936, the BBC began the first regular public TV broadcasts, making a public service from the experimental work which John Logie Baird had made in the years before. “Ally Pally” was synonymous with TV for a generation of pre- and post-war Brits, and has been home to TV broadcasting of one kind or another for 45 years.

The story of the early steps of TV are well documented, but on touring this now neglected shrine this weekend, some clear themes on innovation and entrepreneurship came into relief.

Cumulative Innovation

Scotsman John Logie Baird is credited with inventing and pioneering TV. His experiments in the UK built on, and were created in parallel with other scientists and inventors in Germany and the US. Among them:

Manfred von Ardenne - broadband amplifier (resistance-coupled amplifier), which was fundamental to the development of television

J. J. Thomson pioneer of Cathode Ray Tube

Karl Ferdinand Braun - inventor of the Cat’s Whisker Diode

Guglielmo Marconi - the famous inventor of the wireless telegraph

Paul Gottlieb Nipkow – inventor of the Nipkow Disk, which Baird used successfully to create moving images

Lee De Forest – invented the Audion, a vacuum tube that takes relatively weak electrical signals and amplifies them.

Arthur Korn – experimented and wrote on long-distance photography, the phototelautograph

Kálmán Tihanyi who developed charge storage

It’s arguable that Baird’s system would not have been possible without the work of all of these, and his assembling of different technologies to create the first television pictures was a cumulative effort, with the original discoveries and inventions which went into TV dating back some 50 years.

In many ways Baird “stood on the shoulders of giants” to paraphrase Newton.

Public Service

Baird was commercially driven and entrepreneurial. Some ten years before the first commercial broadcast he had demonstrated the first TV pictures in 1926. But the TV projects were also heavily financed by significant public investment, with the British Government keen to develop public service broadcasting and accelerating the pace of private companies’ progress towards a scaleable solution.

First mover disadvantage

And like many inventors and pioneers, Baird didn’t ultimately retain control of his invention, nor was it his system which ultimately won out. Despite being the first system to broadcast, Baird’s technology ran alongside the EMI-Marconi system which was eventually chosen as the standard system. In many ways Baird’s pioneering work has all the hallmarks of first mover disadvantage with others taking advantage of the groundwork done by the inventor.

Scarcity

In today’s on-demand environment where Moore’s law on steroids is opening up bandwidth as never seen before, it’s difficult to think of a time where broadcast time was rationed to a few hours a day.

Now the broadcast environment is morphing and evolving, with IP and OTT distribution and personal broadcasting tools providing an exponential rise in the amount of content available. As this happens, it’s sobering to think of the valiant efforts made by these pioneers in draughty corridors of pre-war London which laid the foundations for the first generations of TV and ultimately the next revolution of TV which is taking place in our time.

Waterstones / Kindle: What Happens When You Don’t Have A Strategy

May 21st, 2012

Today UK bookseller Waterstones announced a partnership with Amazon to sell its Kindle e-reader in Store.

Here’s Waterstones CEO James Daunt explaining the move on YouTube.

It marks a total capitulation for Waterstones’ and its approach to the Kindle: Daunt previously attacked the online retailer as a “ruthless, money-making devil.”

More specifically, it comes about as a result of this major UK bookseller’s inability to develop a coherent digital strategy of its own. Much like its former parent, HMV Group (which sold it in 2011) Waterstones had developed a piecemeal approach to digital, offering e-books on its site and a selection of e-readers from Sony, iRiver and others in store, but lacking a coherent consumer offering.

By contrast, generalist W H Smith’s deal with Kobo saw a narrow, consistent range of branded products being promoted heavily in store and online, with a much clearer integration between hardware and content.

Waterstones’ former owner, HMV Group, developed its own digital service for its HMV music retail brand in 2005, but spectacularly failed to promote it in-store or beyond a token presence online. The service closed some time after, with HMV then buying a stake in UK retailer / distributor 7Digital and relaunching the HMV Digital brand, not before it had ceded significant mindshare and market share of the online market to the ever-dominant iTunes.

In partnering with Kindle, Waterstones is accepting the dominance of the Amazon brand, but also acknowledging the lack of choice it had. It had left it too late to develop and launch an integrated service together with its own e-reader. Short of a full partnership with Sony – itself struggling to maintain foothold in the e-reader market – Waterstones had little choice if it wanted to remain relevant to the increasing number of customers wanting to make the transition from P- to E-reading.

For both HMV and Waterstones there were early opportunities to establish and maintain a brand and product relationship with customers before they considered moving to digital. The job of migrating them to digital is then much. Waiting until the customer is ready to move to create a relevant offering is leaving it too late – and means they have in all likelihood moved to another partner who has been consistently communicating on an integrated offering for years.

It’s difficult to see this as a win-win partnership. Amazon gains retail presence for its digital offering. Waterstones gains an opportunity to grow Amazon’s business.

When you don’t have a clear long-term strategy, then you end up using tactics, and retreating in the process.

Dominic Pride, Founder, CEO